We rebuilt the formulation model for sensitive skin.
We re-engineered how skincare is formulated for sensitive skin, targeting the upstream processes that contribute to reactivity instead of simply treating surface symptoms.
Designed for all sensitive skin states including redness, reactivity, blemishes, rosacea, eczema, and pigmentation-prone.
THE REACTIVE FIT FRAMEWORK™
A different way to formulate for sensitive skin.
Our formulation framework is built around the idea that skin sensitivity is not simply a collection of symptoms.
Reactive skin can involve overlapping changes in barrier function, oxidative stress, inflammatory signaling, lipid stability and the skin's microbial environment. Rather than addressing each downstream concern independently, we evaluate how a formula interacts with those upstream systems as a whole.
The result is calm, clear, and resilient skin.
The REACTIVE FIT FRAMEWORK™
Our comprehensive screening system for
optimal tolerability in multi-concern sensitive skin
ALLERGEN POTENTIAL
IRRITANT LOAD
OCCLUSIVE LOAD
MICROBIOME IMPACT
OXIDATIVE STABILITY
FOLLICULAR COMPATIBILITY
The Reactive Fit™ Core Routine
Three formulas. Built for multi-concern sensitive skin.
Living with endometriosis and autoimmune disease changed how I think about the body: complex conditions are rarely explained by one symptom in isolation.
I believe sensitive skin deserves the same approach. Breakouts, redness, barrier disruption and pigmentation can share overlapping upstream drivers.
Authentic Ego was built to formulate around those systems and not just the visible symptom through the Reactive Fit Framework™.
Because skin is a biological system. Skincare should be formulated like one.
— Christina Brooks-Potts
Founder & Cosmetic Chemist