SKINCARE, REFORMULATED FOR REACTIVE SKIN.

Authentic Ego exists to revolutionize the way we formulate skincare for all types of sensitive, reactive, rosacea-prone, perimenopausal, and blemish-prone skin states.

A Note From Our Founder

“I truly believe there are millions of people all over the world who don’t just have a skin problem. They actually have an ingredient problem.”

“Over 70% of people have sensitive skin, and no brand has bothered to truly challenge the existing paradigm of formulation and create a better way to care for sensitive, rosacea-prone, blemish-prone skin, or perimenopausal skin.

And brands don’t recognize the fact that nobody has a single skin concern. Sensitive skin doesn’t occur in isolation, nor do blemishes, pigmentation, rosacea, perioral dermatitis, fungal acne, eczema, or perimenopause.

The biggest inspiration for me as a cosmetic chemist is our customers and people around the world. Scientists love to ignore n=1 experiences, but when you combine them, sometimes they can tell the most amazing story.”

— Christina, Founder & Cosmetic Chemist

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