Skincare, re-engineered for sensitive skin
Authentic Ego exists to revolutionize the way we formulate skincare for all types of multi-concern sensitive skin states.
From our founder
“I truly believe there are millions of people all over the world who don’t just have a skin problem. They actually have an ingredient problem.”
“Over 70% of people have sensitive skin,1 and no brand has bothered to truly challenge the existing paradigm of formulation and create a better way to care for sensitive, rosacea-prone, blemish-prone skin, or perimenopausal skin.
And brands don’t recognize the fact that nobody has a single skin concern. Sensitive skin doesn’t occur in isolation, nor do blemishes, pigmentation, rosacea, perioral dermatitis, fungal acne, eczema, or perimenopause.
The biggest inspiration for me as a cosmetic chemist is our customers and people around the world. Science tends to ignore n=1 experiences, but when you combine them, sometimes they can tell the most amazing story.”
Christina Brooks Potts · Founder & Cosmetic Chemist
1 Farage MA. “The Prevalence of Sensitive Skin.” Frontiers in Medicine. 2019;6:98. doi:10.3389/fmed.2019.00098
Science doesn’t end with a study
In addition to challenging outdated paradigms, listening to our customers is at the core of our brand. Not everything that is true or valuable exists in a study, and some of the best information that can help us push science forward comes directly from our customers.
MEET OUR FOUNDER
Christina Brooks Potts
Authentic Ego was founded by Christina Brooks-Potts, who was inspired to become a cosmetic chemist after years of working in the beauty and pharma industries. She understood that there needed to be a brand willing to challenge the formulation status quo and one that listens to the lived experiences of its customers just as much as it innovates.
This need was driven in part by her own journey with endometriosis, adenomyosis, and autoimmune diseases.
The Reactive Fit Framework™
The Reactive Fit Framework is designed to provide a better system for vetting ingredients and formulating specifically for multi-concern skin states.
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01
Irritation potential
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02
Allergen potential
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03
Follicular compatibility
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04
Oxidative stability
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05
Occlusive load
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06
Microbiome impact
Our Approach
Skincare designed for complex, sensitive skin
Sensitive, reactive, blemish-prone skin rarely exists as a single concern. We formulate around the interconnected processes that influence barrier function, inflammation, pigmentation, microbiome balance, and skin tolerance.