SHOP ALL ESSENTIALS
Built for breakouts no one talks about. We target the triggers behind hormonal, stress-induced, acne —
with barrier-safe, ego-approved formulas that actually make sense.
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SHOP ALL ESSENTIALS
Built for breakouts no one talks about. We target the triggers behind hormonal, stress-induced, acne —
with barrier-safe, ego-approved formulas that actually make sense.
on your first purchase
on all domestic US orders
Buy now, pay later
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Skincare is personal. Your scroll should be too. Follow along for skincare rituals, cycle support, and all the #EgoChecks you'll need on the journey of loving the skin you’re in.
I couldn’t be more happier to have come across this brand! Never in my life have I seen a brand that actually understands reactive, everything prone skin! The Ingredient list in sapa is perfection.
I found it to be so soothing and gentle on my sensitive skin. My skin doesn’t itch and it feels hydrating. I do need to pair it with their vitamin c serum to actually make it moisturizing enough for my dry skin.
I’m in love with this brand!!!!
I think I finally found a moisturizer that works for me! I have rosacea and extremely sensitive and reactive skin. Almost every moisturizer irritates my skin, clogs my pores, or causes fungal acne. After two weeks with this, my skin is way less irritated, smooth, and redness is almost gone! This is different from any other moisturizer I’ve used as it’s not creamy and I use a lot less (as directed by Authentic Ego), but it works! So happy with this product and I hope they never change it! Going to try the Tidy Pores next!
Struggle with fungal acne and rosacea.
Love how this moisturizer is fungal acne safe and also non-irritating. One of the few moisturizers that does not sting at all when dealing with a rosacea flare. Great for sensitive skin- Phenomenal ingredient list as well!
Esthetician here! 3 weeks ago my skin was angry, inflamed, dry, rough, dehydrated, congested, and bumpy - today it is noticeably smoother, congestion is gone, redness is soothed, and my skin is happy and I didn't break out once. I have seriously never used a product as amazing as this one. It is so hydrating, healing, and soothing. By far my favorite product I’ve ever used and will recommend to my clients.
This is a lovely moisturizer—perhaps the most comfortable I’ve ever used. I apply it on damp skin, and with only a single pump, it spreads effortlessly across my face, down my neck, and over my collarbones. It absorbs completely without any tacky residue, leaving my skin soft, calm, and well-balanced. 🦢🤍
I began using it alongside the Tidy Pores serum a month ago, and it has become a cherished part of my daily ritual. I’ve noticed visible improvements in my skin each day: greater clarity, improved texture, and most notably, no new breakouts since I began. I have sensitive skin, and these are among the few products I’ve found that feel both gentle and truly effective.
I truly love this brand. Their formulations are thoughtful and refined, using advanced, skin-supportive ingredients like phloretin (found in the serum), and you can sense the care that’s gone into every detail. The name Authentic Ego suits them well—it feels like skincare that celebrates the individual, and helps the skin thrive naturally.
It is also worth mentioning that this is a small, women-owned business. The team behind it is kind, intentional, and clearly devoted to changing the way skincare is approached—for the better.
If your skin is sensitive, acne-prone, or simply in need of something steady and well-made, I cannot recommend this pairing enough.
Actually moisturizing, I have oily, sensitive skin and this is great for people who have fungal acne
I couldn’t be more happier to have come across this brand! Never in my life have I seen a brand that actually understands reactive, everything prone skin! The Ingredient list in sapa is perfection.
I found it to be so soothing and gentle on my sensitive skin. My skin doesn’t itch and it feels hydrating. I do need to pair it with their vitamin c serum to actually make it moisturizing enough for my dry skin.
I’m in love with this brand!!!!
Wow, this is an AMAZING product. I have extremely sensitive skin with rosacea, acne, periodic perioral dermatitis, and random fungal acne breakouts from time to time. My skin is reactive and I have to be super careful with what products I use. I wasn’t sure what to expect with this moisturizer, but the reviews had me hopeful. This is definitely my new holy grail- this moisturizer has completely calmed and helped to clear up my skin. I went from a red tomato with acne and a random fungal acne breakout to having happy, clear skin. I’m not sure what kind of magic this is but I’m so happy to have found this brand and this moisturizer. Please don’t ever reformulate!!!
I’m also excited to give the Tidy Pores a try!
I think I finally found a moisturizer that works for me! I have rosacea and extremely sensitive and reactive skin. Almost every moisturizer irritates my skin, clogs my pores, or causes fungal acne. After two weeks with this, my skin is way less irritated, smooth, and redness is almost gone! This is different from any other moisturizer I’ve used as it’s not creamy and I use a lot less (as directed by Authentic Ego), but it works! So happy with this product and I hope they never change it! Going to try the Tidy Pores next!
Thank you for creating this moisturizer. Its formula is light on the skin but leaves it nourished and sparkling all day long. GAME CHANGER !!!