Acne Isn’t One-Size-Fits-All

Acne-Prone skin is complex—and the support it deserves should be, too. At Authentic Ego, we don’t treat breakouts like a surface issue. We're going deeper, developing formulas that target the full spectrum of events that contribute to acne breakouts.

Our approach is full-spectrum: rooted in research, grounded in transparency, and designed to target the real science behind adult, hormonal, sensitive acne-prone skin.


What We Really Target

One of the key contributing factors in adult and hormonal acne, we obsessively go after the free radical damage that kicks off the inflammatory chain of events leading to breakouts.

Oxidized oil = more inflammation. Our formulas work to preserve the quality of your sebum and prevent the irritation spiral.

The hormonal cascade that leads to chaos? We utilize actives to decrease your skin's sensitivity to the skin changes that come with adult acne.

A disrupted biome can trigger sensitivity and flare-ups. We work to preserve the skin’s ecosystem—without going overboard on actives.

A compromised barrier can’t protect, heal, or glow. Every Authentic Ego formula supports and strengthens your skin’s natural defenses.

Our Authentic Promise

We're not just building formulas—we're building trust.

Authentic Ego exists to shift the skincare standard for reactive skin. As we grow, we're committed to setting a new benchmark in transparency, sustainability, and evidence-led care.



Here’s what that looks like:


Disclosing the percentage of active ingredients in every product


Choosing biotech and lab-created ingredients over naturally harvested ingredients—they're more sustainable and better for people and the planet



Prioritizing re-investment of our profits into research and development so we can expand our arsenal of ground-breaking formulas

What We're NOT Normalizing

We’re not here to check boxes—we’re here to challenge the formulas that have failed acne-prone skin for too long. At Authentic Ego, our goal isn’t to be clean. It’s to be clinical, considered, and clear in what we include—and what we don’t.


Most brands talk about what they’re adding. We care just as much about what we’ve left out.

This isn’t about fear-based formulating. It’s about formulating smarter—for skin that needs more than the bare minimum.

Experience A New Way to Support Acne-Prone Skin

Meet our pre and postbiotic packed gel-cream moisturizer made for even the most breakout-prone skin.

GET IN, WE'RE GLOWING →

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Skincare is personal. Your scroll should be too. Follow along for skincare rituals, cycle support, and all the #EgoChecks you’re gonna need on the journey of loving the skin you’re in.