WHAT WE'RE NOT NORMALIZING
We’re not here to check boxes—we’re here to challenge the formulas that have failed reactive skin for too long. At Authentic Ego, our goal isn’t just to be clean. It’s to be clinical, considered, and clear in what we include—and what we don’t.
Most brands talk about what they’re adding. We care just as much about what we’ve left out.
Here’s what didn’t make the cut (for a reason):
Often overlooked, but not by us. These ingredients can oxidize on the skin, fueling breakouts and barrier dysfunction in acne-prone skin.
We avoid the common culprits known to disrupt the microbiome or trigger irritation—because your skin’s balance is non-negotiable.
There’s no aesthetic payoff that justifies increased risk of irritation, photosensitivity, or allergic reaction. You’ll never find them here.
Natural doesn’t always mean gentle. Many botanical extracts are linked to contact dermatitis and inflammation, so we minimize their use—especially those with cross-reactive potential.
This isn’t about fear-based formulating. It’s about formulating smarter—for skin that needs more than the bare minimum.
Experience A New Way to Support Acne-Prone Skin
Meet our pre and postbiotic packed gel-cream moisturizer made for even the most breakout-prone skin.
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Skincare is personal. Your scroll should be too. Follow along for skincare rituals, cycle support, and all the #EgoChecks you’re gonna need on the journey of loving the skin you’re in.
