Our #EgoEvidence
The real research behind our real results
Our product development framework integrates peer-reviewed research with empirical consumer data to address gaps in current cosmetic approaches. Rather than following market trends, we systematically evaluate published studies on ingredient-acne interactions while incorporating qualitative data from individuals with hormonal acne, malassezia folliculitis, rosacea, eczema, and sensitive skin conditions. This dual approach acknowledges that while mechanistic studies provide valuable insights into acne pathophysiology, consumer tolerance and real-world efficacy often diverge from controlled laboratory and study conditions.
We recognize that research definitively linking specific cosmetic ingredients to acne pathogenesis remains limited and flawed, with much of the current literature focused on individual components rather than complex formulation interactions. Our methodology treats published research as foundational guidance rather than prescriptive protocols, allowing for formulation adjustments based on tolerability profiles, stability requirements, and manufacturing constraints. This approach reflects the reality that translating laboratory findings into commercially viable, consumer-tolerated products requires balancing scientific rigor with practical formulation science.
We acknowledge that widely-used marketing terms such as "acne safe," "non-comedogenic," "dermatologist tested," "hypoallergenic," and "fungal acne safe" lack standardized regulatory definitions and exist primarily as consumer-facing descriptors. However, we employ this terminology strategically because it represents the language consumers use when seeking appropriate products for their skin concerns. Simultaneously, we are working to develop evidence-based frameworks to establish meaningful criteria for these terms, particularly "fungal acne safe," "acne safe," and "non-comedogenic," grounded in mechanistic understanding rather than marketing convention.
As the field continues to evolve, we will contribute to the growing body of evidence through systematic documentation of our formulation outcomes and consumer feedback, recognizing that advancing acne supportive skincare requires both rigorous research interpretation and iterative product development informed by clinical experience.
The following compilation represents the current scientific literature that directly informs our product development methodology and brand ethos outlined above. This (imperfect) literature provides the mechanistic foundation upon which all our innovations are built.
