AE AUTHENTIC EGO
FORMULATED FOR REAL, REACTIVE SKIN
Authentic Ego is a female-founded skincare brand rethinking what it means to care for reactive skin.
We didn't see ourselves—or our skin—in the formulas lining the shelves. So we built something different.
Rooted in research and guided by real-life skin cycles, our products are made for the moments most brands ignore: the flare-ups, the hormonal shifts, the sensitivity that doesn't go away after your 20s.
Designed to meet your skin exactly where it is, every formula delivers barrier-safe, clinically-considered support that works with you—through breakouts, progress, and everything in between.